100 years of French Freedom


100 years of independence, elegance, confident daring and bold sexiness. A wind of freedom is blowing through Etam for this exceptional anniversary. The first round of a joyous celebration, a “100 ans – Limited Edition” capsule collection. Etam is affirming its values and its sexy French DNA, playing with stripes and sporting humorous mantras on its key pieces: a sailor-style top and cotton pants edged with a “Je suis divine” tricolour elastic band, a “Je suis sexy” vest top and a “My French way to be sexy” T-shirt, to name just a few. An effortless yet unfailingly chic French look that is the envy of the whole world. The line is being accompanied by a limited edition of its Icône lingerie collection, in which triangle bras and pants come in explosive pop shades. We have never been so proud of boldly displaying our three colours – blue, white and red – with a touch of pink, all the same! “100 ans – Limited Edition” collection – Available end of August 2016