Inspirations, trends, products: the latest Etam fashion stories are here!
Inspirations, trends, products: the latest Etam fashion stories are here!
The innovation of the start of the year? 360 degree stretch lace,
as flexible as your movements ; ) And underwire-free molded cups
for a secure fit and unequalled comfort; think second skin.
In short, 2020 will either be comfortable or it won’t.
> Feel good
The blue hour: the moment between day and night.
A brief encounter between sun and moon for a few
fleeting moments that inspire. The flora is calming,
and Batik prints give pride of place to golden yellow,
midnight blue and lace.
> For the night!
The color of this year’s summer: Coral.
Generous, ultra-luminous, it’s the color that warms up
hearts and bodies. The antidote to a long face, they say.
So, will it be a sunburn or blush?
Valentine’s day? Without a Valentine? Flowers or hearts? Mesh or lace?
It doesn’t matter. What is important, is to feel good with yourself
and enjoy it…
> Feel Free to love yourself!
Because laughing also works the abs, the Be+ collection wants to feel good with its bright colors to motivate you to get moving … Feel free to move with comfortable, technical fabrics!
>3,2,1 LAUGH, GET ACTIVE!
A stopover in northern India where feline and floral colors and patterns get their inspiration and are inspiring. Here, the color palette is spicy, shapes are many, and the lace? Sublime. Shall we go?
> Delhi Vibes!
Various palm patterns here and there, lace that grew roots from the plant world … One would almost think they were a plant 🙂
>Big green heart!
Retro styles, oversized garments, the big return of the 80’s. On the agenda, rhinestones, sequins and sparkles, party mode: on!
I want to dance and make merry!
Lace adorned with metallic threading, sequined kimonos, and satin pajamas, there’s going to be a whole lotta sexy in the hood!
I want it to sparkle!
Supercute 3D slippers that can even double as puppets, beautiful soft pile fleece onesies; sumptuous gear for a home. sweet home winter.
I want to stay home!
Sport inspires fashion and the body is the focus: absolute comfort, agility without restrictions, always.
To be worn to the office, or in the evening… in short, as desired!
Wild flowers, paisley patterns and graphics are anchored onto light materials that mingle with bold lace. In blue and saffron please.
The spotlight is on shades of green as you spend the season by the fireplace and welcome winter.
A duo of opaque and transparence for lingerie that suggests and reveals: ultra-sensual graphics, practically essential.
A paradise named Hawaii. Inspired by the Polynesian archipelago, XXL palms, passion and hibiscus flowers. It’s going to make waves at the beach!
This winter’s strong animal print trend has invaded beach fashion.
To be worn in the city or on the warm sand.
Horizontal and vertical stripes in vibrant colors. For a delicately vintage look, to accessorize at your wish.
Sun-yellow, orange, mustard, or completely blood-red.
The shades are desert inspired and summer is on its way… spicy
Fringes and ethnic prints mixed with lacework. Simple and refined lines set the tone for a feminine and bohemian atmosphere. On a journey.
Deep Mediterranean blue splashed with white. A wardrobe for hopping from island to island, hitting the beach and dozing off under the shade of a centuries-old olive tree. Lace, cotton and pompons: Decked out for the Greek Isles.
Emerald green, porcelain white and lemon yellow hues warm the body. Pallazzo-shaped bottoms and wrap-around tops blooming with gorgeous spring flowers. A shot of vitamin D.
Ultra-sensual with translucent touches and pleats to die for. Lace-up and embroidered details. Exceptional laces and contours refined into a stunning collection. White and delicate
Get out your sunglasses! This collection is dedicated to the tree that bears the fruit of the sun. A fresh color palette of lemon yellow, sand and off-white complemented by charcoal grey. The designs are exquisite. One can almost hear the art of being lazy in the serenade of the cicadas… In summer mode.
We are talking gypset, floral patterns, zebra and ethnic prints warmed by a strong palette of plum and saffron. There is an air of playfulness on the horizon. Ready for adventure.
Sailor-themes in red or blue, vibrant solid reds or ocean-greys punctuated by eyelets… Head to port! You must have been born on the water. Are you a professional skipper? Yes Captain!
The most beautiful combinations of black and white. A basic, a classic, I said, something timeless: simplicity and style are always in fashion. Everything in black & white.
Can you hear the melody anchored in the ethnic prints? Discover allusive attire perfect for carrying you between sets. Swimsuits in stereo.
The scene starts with a hotel deck chair located along its tree-lined pool area. There, the setting is unmistakably retro. Reds and florals. Confident. Quiet on the set… Rolling
Grandes plaines en background. Franges et blouses romantiques, carreaux et patchwork inondent les silhouettes, l’infini des possibles est à disposition. Chapeau sur la tête et allure conquérante. La far west touch.
Inherent from the industrial revolution, the blue of work takes its quarters in the fashion locker rooms.
Initially azure, starched or fluid version, it is declined this season in several colors and is embellished with feminine details. Yes to the uniform!
A brunch of planned? A dinner on the horizon? Contemporary and feminine pieces with military influence and safari to barouder with style. Let’s go !
From masculine meets feminine, to elegance, white, blue and red. Attitude will do the rest. Welcome to French Freedom. Madam Captain.
Lacing is everywhere, adorning curves and necklines, embellished with eyelets, rings and jewel details. In one word? Divine. Give me more
Take a closer look. This is it. Repeating patterns, and varying styles. Black and white version. It’s amazing. Geometric fever.
Botanical prints and lace with floral and graphic detail: the perfect combo to strut your stuff in the urban jungle. The law of style.
Folk, irlandais, jacquard, métallisé… On a déniché des pulls pile dans la tendance. Casual ! Conjuguer sens du style et grand froid pour passer l’hiver au poil.
Oversized pants, casual wraparound tops, leafy prints and palm trees set the tone, it is going to be jungle fever at home. Stunning prints.
Happy Birthday Etam, 102 years old, already! And for the occasion, a distinctive birthday lacy petal-shaped border, designed in the atelier, tailored onto supple exercise tops, bras, bodysuits, panties, strings… Divine. Yes, to 102 lace.
Between modern elegance and sensual masculine from the U.K. These negligees that can be worn either in the evening as sleepwear, or during the day. Pyjamas all day.
Ultra-sexy, modern and refined, three lines complement the limited-edition, haute couture Paris Midnight collection.
Sexy Tattoo, Sexy Fishnet and Sexy Sequins enhance The French way to be sexy… Please Do disturb!
Speak sexy with a bustier, or with a criss cross or plunging neckline; the art of revealing more by showing less.
The Sansa collection is unrivalled with its must-have wide-strap balcony bra. With eyelash lace finish; it’s a guaranteed showstopper.
Off the beaten path, bring the outdoors in: building huts in your living-room and lying on your Chesterfield sofa all week-end thinking of a better world. Whether in a bodysuit, a gypsy kimono or printed cashmere pajamas… the adventure is just beginning.
Bows, ribbons, and elastic trimmed lace create a feminine look with a sporty edge. The mission: To feel sexy (for yourself before anyone else) if you want; when you want.
This season, the looks are imbued with a traditional Japanese vibe. Kimonos and nighties adorned with spectacular motifs can be worn both inside & out and day & night.
A warm and spicy colour palette. Blends of paisley and floral prints on flowing materials. Set off straight away for an Indian summer.