Inspirations, trends, products: the latest Etam fashion stories are here!
Inspirations, trends, products: the latest Etam fashion stories are here!
Like the day after a thunderstorm, the color palette is soft and soothing. In this sportswear-style wardrobe, the fabrics are ultra supple, matte and obviously comfortable. Tie-dye, colorblock or plain, for pieces that are easy to mix, definitely cool and urban.
> Chic & chill
To add a little touch of daring to the dressing room, here is a lilac selection to wear as an accent or allover. Available in ultra-soft materials, and cuts borrowed from the sportswear rulebook. Right on trend, these pieces favor comfort without ever giving up on style.
> In lilac mode
The retro colorama takes on great evening accents: aged gold, bronze & black on sophisticated shapes. The balconette is adorned with openwork floral lace for an infinitely sensual neckline.
> Gold digger
Sensual laces, satin fabrics and herbal prints in natural colors and tones. Daytime lingerie and nightwear, with a touch of retro, are the start of the garden party at home.
> Interior garden
The “secret santa” season has come, here’s a peek at some inexpensive gift ideas: Christmas-disco sequined socks, cute 3D slippers and warm indoor booties… An eclectic selection, sure to please.
A selection of eco-responsible must-haves
70% recycled cashmere, divine eco-responsible laces and recycled polyamide fleeces … The successful bet of a slightly more responsible fashion which doesn’t compromise on style, and above all, has a desire to always take the WECARE program further
A timeless look, resolutely androgynous, with an ultra-feminine touch. Zoom in on this innovative way to upgrade your indispensable tuxedo as part of your holiday wardrobe.
Intricate lace, sometimes in a design, sometimes floral, worn directly on the skin. Bodysuits with visible, strategically designed cutouts, arranged with sensuality in mind, utterly assumed by the wearer.
Creative effervescence of an intoxicating era with a incredibly rich iconography, this inspired this Disco Queen capsule. Triangle & high-waisted briefs in satin, sequined brassieres & high-leg bottoms, bodysuits & kimonos with XXL sleeves and shimmering nighties with delicate transparencies. Rhinestones & sequins down to the toes, with socks in black and rose. A tribute to the party and disco clubs of the era, the capsule is obviously designed to be worn over and under!
High-tech textile and minimalist aesthetics, this season Etam adds the control and power range to its line of shapewear.
An innovative and seamless knit microfiber for ultimate comfort. The shapewear is reinforced for added support, and the finishes are clean cut for total invisibility. The line is available in a cycling short, bodysuit, combinette and panties. Modeled silhouette, second-skin effect and sleek look.
An effervescent colorama, a remarkably supple and shiny fabric for a decidedly feminized pajama suit. Men’s pajamas are revisited.
Dad shoes, moccasins, sneakers, oversized coats, and belts, ready to accessorize at will or worn as a mix & match… As a bonus, matching masks worn to adorn the neck, hair or eyes. A colorful, joyful and daring collection to electrify any winter wardrobe.
A 1000 volt dressing room
An autumn-winter capsule defined as under/over clothing
Tops, baby dolls & sets enhanced with delicate lace available in an original color palette.
How to make it your own all day long?
11am, slip on a camisole with a boy-friend denim, at 7pm, don a solid-colored baby doll under a chunky-knit cardigan with an oversized coat … And at 10pm, glide under the sheets with a silk set.
Silk emphatically bursts into the urban wardrobe and all combinations are possible as long as there’s a mixture of genres.
Ultra-chic, the in & out trend has invaded the dressing room. A focus on lightweight pants and spectacular lace bras that make their own statement. A jacket, old-school chunky soled Dad shoes, sneakers or moccasins, these are the urban looks of this season.
> Let’s go out!
Bursts of geometric lace, embroidery & tulle for designs that caress the skin.
Well-conceived transparencies and carefully placed links, and cutaways that give pride of place to sexy and delicate silhouettes.
Ornamental brilliance without being ostentatious, spectacular pieces exude a subtle balance of elegance and sensuality.
Original prints that flirt with the Milky Way & even satin textures to shine and defy gravity. Plum, pine green, fuchsia, a colorama that gives you a boost, do you feel the energy coming on?
A fusion of technique and style for this collection that will follow the most audacious movements.
> In comet mode
An ode to softness and delicacy. A fine knit adds a touch of sophistication to these luxurious babydolls, transforming them into real dresses.
Chic and casual for contemporary iconic looks.
> The perfect combo
Elegance and seduction for this new bodysuit collection, which has become an essential part of any fashion wardrobe.
Transparency and opacity play a subtle design game. Printed laces accompany plunging necklines while crossed straps delicately adorn the backs.
> Chic garments, traditionally worn under clothing, make an impact as tops
Between shadows and light, beautiful golden touches bring out the best of lingerie and nightwear sets. Go with black as the dominate color, or for the total look, be daring in lime-green, the it-color at the start of this year’s season.
A wind of freedom blows over the lingerie.
Soft-color palettes and the sensation of second skin are required! Mesh, aerial lace and 360° stretch microfiber, the materials are light and technical. This season’s lingerie is comfortable and invisible. Perfect under tops and summer dresses 🙂
> Fresh, sweet & nude!
In the wake of the WeCare program, which supports the notion of more sustainable fashion, comes a swimwear collection made from recycled materials*.
Asymmetrical strapless tops, high leg bottoms and one-piece XXL palm tree swimsuits, made to throw yourself into the water with style while reducing our environmental footprint.
> All the swimsuits
RECYCLED POLYAMIDE * is primarily made from production scraps, which means the preservation of non-renewable resources and the reduction of waste.
Fresh floral patterns & pop solid-colored pieces available in a multitude of tops and bottoms, ready for every body type.
Spotted: 80’s revival, bras, triangles, high legs and asymmetrical lines;
It’s the perfect season, for everyone to be in a magnificent bikini!
> In bikini mode
Revisit the stripe with small and light summer pieces in pastel colors.
A timeless and ultra-comfortable wardrobe, here are a few IN pieces to wear at home, and while OUT and about.
In two words, the ideal collection to enjoy and have fun.
> Why not give a gift to yourself?
A statement of the season, in flashy pop colors, at the beach or not, the bikini and the 1 piece will complement even the most estival of outfits. Go ahead, mix and match, the swimsuit will flirt with the ready to wear. At home, on the balcony, in the park, or downtown… feeling like a mermaid in a modern world
Solar shades adorn swimsuits and beachwear for an extra dash of style.
Yellow & white, a radiant reminder of daylight, magnificent, cool and bright. In an audacious mood, or needing to radiate from the inside out? One thing is sure,
> It’s br-ig-ht here!
Orange shades are on show. In splotches of color, or all over, the sunset is ablaze. Touches of fuchsia here and there, little flowers on summer pyjamas and lace to die for… All that remains is to enjoy this stunning view.
> Instant sunset
Enough of black and grey! Sky blue, pink blush, seafoam green… Lingerie enhanced by floral prints, airy fabrics and macaron colours.
>Make room for pastels!
An ultra-sleek and stretchy
microfiber and lace? It’s possible.
Etam’s latest innovation: The Pure 360 collection. Materials that hug shapes and are as agile as your movements.
The plus? The reversible brassiere: to wear as you wish, lace or microfiber up front or on the back.
> Here’s 360° comfort
It’s a must, yes. Basic, too! The safe bet of summer: the one-piece swimsuit. Choose spectacular triangle or plunging necklines, strapless or high-leg according to your mood and desires of the moment.
As for colors and prints: there’s a rainbow of possibilities… With one drawback: your impatience to wear them!
> Ready for le big splash
Indispensable for elegance. Like a shadow that creates contrast.
The black swimsuit – this essential – is upgraded this season. Sophisticated details, grommets and ruffles, lace-ups and the design? Eclectic! In a nutshell: elegance will sweep across the beaches and style always means smooth sailing.
> Back to basics
Immediate take-off, change of latitude and longitude.
In this lush flora – coconut trees, extensive blues, XXL palms and bright colors, you have the lead role.
In short, you are in the postcard of your vacation. Paradise?
Head for the beaches of California. A wave of high-legs, Brazilians and under (almost) all the seams: red. Alert!
Lace-ups are well thought out and placed. This demonstration of style sounds a pop decade revival.
Teal, Majorelle, lagoon… smooth or textured, swimwear in a palette of blues to blend into the landscape.
News flash: a wave of style is coming and the dress code will be…
Here, there are seventies accents galore: tie-dye, fabrics that shimmer, vaporous lengths…
Versatile shapes go from beach to festival stage, charged with this Bohemian spirit.
>Fresh Neo-Hippie air
The innovation of the start of the year? 360 degree stretch lace,
as flexible as your movements ; ) And underwire-free molded cups
for a secure fit and unequalled comfort; think second skin.
In short, 2020 will either be comfortable or it won’t.
> Feel good
The blue hour: the moment between day and night.
A brief encounter between sun and moon for a few
fleeting moments that inspire. The flora is calming,
and Batik prints give pride of place to golden yellow,
midnight blue and lace.
> For the night!
The color of this year’s summer: Coral.
Generous, ultra-luminous, it’s the color that warms up
hearts and bodies. The antidote to a long face, they say.
So, will it be a sunburn or blush?