{"id":205360,"date":"2026-09-30T12:04:24","date_gmt":"2026-09-30T12:04:24","guid":{"rendered":"https:\/\/press.etam.com\/?p=205360"},"modified":"2026-09-30T13:16:15","modified_gmt":"2026-09-30T13:16:15","slug":"cp-house-of-icons","status":"publish","type":"post","link":"https:\/\/press.etam.com\/en\/2026\/09\/30\/cp-house-of-icons\/","title":{"rendered":"CP HOUSE OF ICONS"},"content":{"rendered":"<p>Etam, a 110-year-old Maison, freer than ever. As the 2026 season begins, Etam opens a new<br \/>\nchapter in its history. A new brand platform, a new visual identity, a new campaign: the Maison<br \/>\nis evolving the way it expresses itself without turning its back on what has defined it since 1916.<br \/>\nFree to play with its codes and draw on its history without ever allowing it to become fixed in<br \/>\ntime. For more than a century, Etam has been by women\u2019s sides, embracing their bodies, their<br \/>\ndesires and their lifestyles.<br \/>\nToday, that story continues with the same drive: to turn every era into new creative inspiration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etam, a 110-year-old Maison, freer than ever. As the 2026 season begins, Etam opens a new chapter in its history. A new brand platform, a new visual identity, a new campaign: the Maison is evolving the way it expresses itself without turning its back on what has defined it since 1916. Free to play with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":204628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-205360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/posts\/205360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/comments?post=205360"}],"version-history":[{"count":3,"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/posts\/205360\/revisions"}],"predecessor-version":[{"id":205438,"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/posts\/205360\/revisions\/205438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/media\/204628"}],"wp:attachment":[{"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/media?parent=205360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/categories?post=205360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/press.etam.com\/en\/wp-json\/wp\/v2\/tags?post=205360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}