PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

MyLuckyNumber

There are the undecided who change their minds regularly. The loyal, who have one in every color!  And the smart ones who adapt according to their style. For every woman, Etam simplifies their daily lives by classifying its bras by number. Each one effects the neckline differently! 

PrivateSS23

Etam creates a collection of haute lingerie, combining exceptional materials and century-old craftmanship. Haut-lingerie creations with intense sensuality. From transparent nettings, precious silks and delicately embroidered lace from best lace-makers, curves are emphasized with delicacy, and the shapes, stunning.

Valentine’sDay2023

This February 14th is a celebration of Love with a capital L. Be it passionate, sensual, erotic or platonic, Love is an emotion with its own variations, rules and language. This Valentine’s Day, Etam turned on the flower power to celebrate this special day. Flower Love!