Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.
Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.
On 29 September, during Paris Fashion Week, Etam opened the doors to House of Icons at the Bus Palladium. Designed as a deliberately more intimate alternative to its traditional fashion show, the event gathered friends of the Maison and brought its new territory to life for one night. Music, dance, images and archives came together […]
Etam, a 110-year-old Maison, freer than ever. As the 2026 season begins, Etam opens a new chapter in its history. A new brand platform, a new visual identity, a new campaign: the Maison is evolving the way it expresses itself without turning its back on what has defined it since 1916. Free to play with […]
ETAM JOINS FORCES WITH ROUJE FOR AN EXCLUSIVE COLLABORATION, UNVEILING A LIMITED-EDITION SUMMER CAPSULE INSPIRED BY THE GLAMOUR OF THE FRENCH RIVIERA IN THE 1960S. IMAGINED AS A SUN-SOAKED GETAWAY, THE CAPSULE COLLECTION CAPTURES THE SPIRIT OF ENDLESS SUMMERS IN THE SOUTH OF FRANCE, BRINGING TOGETHER ETAM’S SWIMWEAR EXPERTISE AND ROUJE’S RETRO, FEMININE AESTHETIC.