News

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

Lace360

Lace is rebelling! An innovative, extensible and ultra soft microfiber feels like a second skin and takes shape like a sensual tattoo…Brassieres you can barely tell are there, made without padding or an underwire, full comfort shorties and bodysuits, let yourself be surprised by this stretch and ultra flat lace, with floral and delicately feminine […]

THEMENSTRUALPANTY

​PANTIES, BUT NOT JUST ANY, MENSTRUAL PANTIES! Feel good in your panties… even during your period… Etam is proud to unveil its first period panties: a responsible alternative to tampons and sanitary napkins, part of the WeCareprogram. A panty that combines easily with our bras, and looks identical to all our other panties… except for […]

PLANTDYED

Etam sets the tone with an innovative collection in a pastel colorama100% made from plants.A new process of soft, natural and eco-responsible dyes, obtained from hypoallergenic vegetable pigments, free of any chemical substance and without a harmful impact on your health. Soft lingerie, ultra comfortable shorts and tops: discover these new essentials in absolutely unique […]