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Dare to be yourself… Easy to say, but not so easy to do. In a society that builds mental barriers in the minds of women, overcoming these barriers, breaking free from self-imposed limits, being yourself, completely, all the time, that’s the way to live.

Nothing to prove! With the Be+ sport collection by Etam, there is never any pressure to perform. The only challenge? Free your body, heart, and mind and get a heavy dose of endorphins!

Because all women have periods, which include important societal implications, Etam is proud to work with Smoon to propose an ecological alternative to so-called conventional protection.