PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

Montreux

Following the success of last year’s edition on the shores of Lake Geneva, ETAM makes its comeback this summer for the 59th Montreux Jazz Festival.

PureSoft

Etam presents PURE SOFT a collection blurring the line between lingerie and ready-to-wear. Designed to be worn anytime, day or night, underneath an outfit or on its own.

EtamBeachClub

After Miami and Barcelona, the Etam Beach Club makes a stop on the French Riviera, at the Hôtel Amour in Nice, to celebrate summer. Between sunbathing, boat days, and pool parties, it was a joyful getaway with the Etam team The perfect moment to unveil the Summer 2025 swim and beachwear collection.