Collaborations, store openings, special projects, events…here are all Etam news and its


On Thursday, May 11, 2023, date of its second cruise fashion show, Etam unveiled its new swimwear collection. The rendezvous was on Saint-Tropez’s illustrious la Ponche Beach. 180 guests, friends of the brand, were delightfully surprised to be seated on the terrace of the emblematic Café Sénéquier, transformed for the occasion, on la Pesquière quay.


Etam sets sail for the French Riviera for its second Cruise Fashion Show… Saint Tropez. Its icons. Its festive beaches. Its famous parties. Its shaded quaint streets. Its café terraces. Waiter? …A fashion show, please!


In the run-up to the legendary Roland Garros tennis tournament, Etam and Caroline Garcia, ranked the 4th women’s player in the world and new brand ambassador, are betting on a collection of technical and feminine sports lingerie created in her image.