PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

CPETAMxHÔTELMAHFOUF

At Hôtel Mahfouf, the address may be secret, but some guests find their way back every summer. Here, swimsuits are never quite dry by breakfast time. And once night falls, whispers tell of silhouettes slipping silently into the water. The Lobby Boy? He takes care of the keys. And keeps the secrets

CPETAMxNENSIDOJAKA

Etam collaborates with Nensi Dojaka on a limited-edition collection that elevates swimwear into couture territory. The meeting between Etam’s lingerie expertise and the designer’s architectural vision gives rise to a sculptural monochrome collection where structure, precision and femininity converge.

CPPUREPERFECT

Smooth the lines. Plump the curves. Reveal the silhouette. Inspired by the world of skincare and make-up, PURE PERFECT embodies a new generation of sculpting lingerie.