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Fashion Topics

24hBra – the new absolute comfortable top

Your ally from morning to night, whatever the situation.
Etam presents its latest innovation: the 24hBra.
An ultra-comfortable cache-coeur bra with a no-bra feel that provides light, all-day support thanks to ultra-thin spacer cups.
What’s special about it? It goes anywhere!
Wear it as a crop-top, bra, sports bra or even a swimsuit. At the office, beach, home or out for the evening: it’s ready for 24 hours of style … nonstop

On your mark, get set, go!

Fashion Topics

Minimal Retro

Soft colors and vintage inspirations: between precious satins and chic lace, nights have never been so beautiful.
The corset is (finally) making a comeback, but there is no question of hindering movement: comfort is essential and style is always there. Waists are high and retro, the scoop necklines daring, and the hues deliciously pastel.
Long and buttoned babydolls, pyjama shirts to mix with coordinated shorts: pick from this glamorous wardrobe to create pretty looks … even during the day.

Go retro

Fashion Topics

Colorama Pop

A new sports collection full of color. Because a successful workout starts with a fantastic outfit, this season your essentials are available in a pop colorama made from eco-responsible technical materials. A sculpted body in all its forms, sublime shapes: here, it’s positive thinking only!
All that’s left to do is to choose the bra made for your sport and put on some quick-dry technology leggings: no excuses to get moving, from the start of the year.

Feel Free to move!

Fashion Topics

THE PANTY BAR

If a pair of panties can’t quite change the world,
it can, at least, change your day!
Panties for chill days, one for sleeping, an invisible thong, delicately retro high-waist panties or the shorty that instantly puts you in a good mood…
In organic cotton, microfiber or lace, for every day, every moment, every mood, there’s a panty.
And it’s at Etam.
> We’re all cheeky!

Fashion Topics

NIGHTS IN FLOWERS

Flowers allover and soft-color shades on kimonos, camisoles and shorts or pants. Treat yourself to a colorful bouquet, to throw on, to wear for prospective flowery nights.
> night bloom

Fashion Topics

Summer Ready

Feet in the water, head in the stars, sun on your skin…
What about your back? Here are the pieces to step out in style. XXL dresses, hat on your head, mules on your feet, crocheted bag in hand and a floral bikini on you.
> Summer is already here!

All the Fashion Topics!

News

Lace 360

Lace is rebelling! An innovative, extensible and ultra soft microfiber feels like a second skin and takes shape like a sensual tattoo…Brassieres you can barely tell are there, made without padding or an underwire, full comfort shorties and bodysuits, let yourself be surprised by this stretch and ultra flat lace, with floral and delicately feminine […]

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