Pure Edit

Pure Edit

Macarena

Macarena

Spring Edit

Spring Edit

Lingerie

Discover

Lifestyle

Discover

Swimwear

Discover

Etam Sport

Discover

PRESS

RELEASES

Pure Edit

Spring is finally here. To celebrate the new season, a romantic breeze is blowing through Etam’s new collection: Pure Edit.

Latest Brand News

#Etam

Get inspired!

etam

French lingerie brand since 1916.

One Size: endless possibilities. Introducing the

One Size: endless possibilities.
Introducing the ONE SIZE asymmetric bikini in Bleu Nuit — a new addition for the season ahead.

Crafted from our iconic crinkle-stretch fabric, now updated with metallic thread and fresh asymmetric cuts.

The ONE SIZE capsule is designed to comfortably fit sizes 34 FR to 44 FR.

Tap to shop.

REF. ONE SIZE

#Etam #SummerEdit

Read all about it: The ONE-SIZE Collection is he

Read all about it: The ONE-SIZE Collection is here — your summer swim essentials, now available in-store and online.

Carry on. Signature fabric that flatters every si

Carry on.

Signature fabric that flatters every silhouette — no try-on needed.

Discover the ONE SIZE collection, available in-store and online

REF.ONE SIZE

#Etam #SummerEdit

Standout swimwear. The ONE SIZE one-piece, crafte

Standout swimwear.

The ONE SIZE one-piece, crafted from our signature crinkle fabric, is designed to flatter every curve.

Spot the new-season details — an asymmetric cut and a tortoiseshell-print hoop — a fresh shape for summer.
Tap to shop.

REF. ONE SIZE

#Etam #SummerEdit

99 Problems: one solution. Designed in our iconi

99 Problems: one solution.

Designed in our iconic crinkle-stretch fabric, the ONE SIZE capsule features one-pieces, asymmetric cutouts, and triangle bikinis — effortless essentials made for wherever the moment takes you.

#Etam #Summeredit

One-size, for each mood. Iconic crinkle-stretch

One-size, for each mood.

Iconic crinkle-stretch silhouettes crafted for effortless movement, in sun-warmed shades and vibrant hues.
Designed to comfortably fit sizes 34 FR to 44 FR.

Tap to shop.

#Etam #SummerEdit

This #EarthDay, we reaffirm our promise creating d

This #EarthDay, we reaffirm our promise creating designs with purpose, season after season.

With 60% of our collection now part of the WeCare program, sustainability is built into the way we create.
We’re continuing to move forward.

Engineered with our signature crinkle-stretch tech

Engineered with our signature crinkle-stretch technology, the ONE SIZE asymmetrical bikini set adapts to your shape, offering support and total freedom of movement.

The ONE SIZE collection is designed to comfortably fit sizes 34 FR to 44 FR.

Tap to shop.

#Etam #OneSize

Summer has arrived at boulevard Haussmann. Your

Summer has arrived at boulevard Haussmann.
Your one-stop destination before the holidays — or the airport.

Effortless and essential, explore the ONE SIZE collection, available online and in stores.

Shop now via the link in bio.

#Etam #Paris

Crinkled to perfection. Summer-ready, the ONE-SIZ

Crinkled to perfection.

Summer-ready, the ONE-SIZE Collection pays homage to our legacy of savoir-faire.

With innovative technical know-how, each piece is crafted in our signature crinkle-stretch fabrication for a flawless, adaptable fit.

From high-cut silhouettes to one-pieces and two-pieces in earthy tones and vibrant reds, every detail in this capsule is designed to move with you — effortlessly wearable from the very start of the season.

#Etam #OneSize

Boat and beyond. Opt for the ONE SIZE asymmetrica

Boat and beyond.

Opt for the ONE SIZE asymmetrical one-piece this summer — in a rich, rusty brown hue. Crafted from crinkle-form, flattering fabric that moves with you, it’s the perfect go-anywhere piece for effortless summer styling.

The ONE SIZE collection is designed to comfortably fit sizes 34 FR to 44 FR.

Tap to shop.

#Etam #OneSize

Back for summer: ONE-SIZE. From high-cut silhouet

Back for summer: ONE-SIZE.

From high-cut silhouettes that elongate the legs to crinkle cotton textures that redefine softness, every detail is crafted for effortless confidence.

Instore and online.

RÉF. ONE SIZE

#Etam #SummerEdit

Slip into summer. The ONE SIZE collection return

Slip into summer.

The ONE SIZE collection returns—designed to celebrate every body.

Crafted with Etam’s signature crinkle-stretch fabrication, it sculpts, supports, and moves with you for a flawless fit.

The ONE SIZE collection is designed to comfortably fit sizes 34 FR to 44 FR.

REF. ONE SIZE

#Etam #SummerEdit

Summer incoming. Introducing Le Bain — our Summe

Summer incoming.
Introducing Le Bain — our Summer Edit swimwear collection: a curation of sculpted silhouettes, striking prints, and impeccable detailing.

Crafted with savoir-faire, ready to accompany you wherever the summer leads.

Director : @arthur.degorce
Models : @birgitkos – @milabergsma – @chane_husselmann – @regii_cynthia
Stylist : @georgiabedel
AD : @numbered.agency

#Etam #SummerEdit

Flourishing florals. GOURMANDISE from the Summer

Flourishing florals.

GOURMANDISE from the Summer Edit — a collection of underwired bras and
coordinating briefs, crafted in a garden-inspired palette of airy tulles, each adorned with radiat embroideries.

#Etam #SummerEdit

A standout from the Summer Edit — the GOURMANDIS

A standout from the Summer Edit — the GOURMANDISE Set.

Vibrant floral embroidery meets delicate tulle, inspired by the beauty of a garden in full bloom.

#Etam #SummerEdit

Delicate by design. Airy tulle and floral embroid

Delicate by design.

Airy tulle and floral embroidery meet in the GOURMANDISE set, offering a subtle touch of sensuality in a palette of fresh, spring-like hues.

REF. GOURMANDISE

#etam #summeredit

Spring touch. Discover Etam’s corsetry heritage

Spring touch.
Discover Etam’s corsetry heritage brought to life in a new edit of bras and push-
ups—
from soft triangle cuts to wireless styles and elegant balconette pieces.
Designed to elevate your
everyday with comfort, beauty, and ease.

REF. DOUCEUR Bra

#Etam #SummerEdit

A touch of DOUCEUR. Honoring our corsetry heritage

A touch of DOUCEUR.
Honoring our corsetry heritage, the DOUCEUR set captures the softness of spring with intricate floral embroidery and a delicate palette of soft nudes and vibrant pinks.

REF. DOUCEUR Set

#Etam #SummerEdit

Perfect pink. Crafting designs to flatter since 19

Perfect pink.
Crafting designs to flatter since 1916, the POÉSIE bra is made from sheer rosy tulle, adorned with embroidered flowers.
Delicate ruffles frame the cups, adding an ultra-feminine allure.

Available in-store and at etam.com

REF. POESIE Set

#Etam #SummerEdit