Pure Soft

Pure Soft

Etam Beach Club

Etam Beach Club

Arizona Love X Etam

Arizona Love X Etam

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Pure Soft

Etam présente PURE SOFT, une collection à la frontière entre sous-vêtement et vêtement, conçue pour se porter jour et nuit, dessous comme dessus.

Toutes les actualités

#Etam

Inspirez-vous, inspirez-nous !

etam

French lingerie brand since 1916.

Etam Beach Club: À la Piscine Sun on our skin, s

Etam Beach Club: À la Piscine

Sun on our skin, sails on the horizon, and swimsuits made for golden hour moments — summer starts here.

Shop our swim collection online and in stores.

#Etam #BeachClub

Summer stripes.

Designed for versatility — our striped bikinis let you choose your style: triangle or classic shoulder-strap.

The triangle top is made for multi-styling — tie it at the front, back, cross-body, or keep it classic.

Pair with matching bottoms for the perfect summer set.

#Etam

Etam Beach Club: Summer in full swing.  From t

Etam Beach Club: Summer in full swing.  From the shores of Nice, day two at @hotelamournice began with a dreamy rooftop poolside brunch overlooking the Mediterranean — with nothing to do but slip into your favourite swimsuit to soak up the sun.   The afternoon? A culture-rich escape with a guided visit to @fondationmaeght    #Etam #BeachClub

Stripes along the shore. Discover our summer s

Stripes along the shore.

Discover our summer swimwear collection — from bikinis and one-pieces to breezy cover-ups, in a vibrant mix of prints and patterns.

From timeless silhouettes to bold cutouts, there’s something for everyone.

#Etam #BeachClub

Etam Beach Club: Bienvenue à bord L’esprit Riv

Etam Beach Club: Bienvenue à bord

L’esprit Riviera sets sail — timeless moments on the waves, captured in our signature summer swimsuits. A sun-kissed, carefree celebration of the new season on the horizon.

Shop the Etam Club’s favorite swimsuits now — online and in stores.

#Etam #BeachClub

Etam Beach Club: Riviera Rendezvous Sunshine, s

Etam Beach Club: Riviera Rendezvous

Sunshine, salty hair, and poolside lounging — our Côte d’Azur escape began in true Etam style: catamaran cruising by day, breezy afternoons at @hotelamournice by the sea.

A dreamy mini-break to remember.

#Etam #BeachClub

Etam Beach Club: bienvenue sur la Côte d’Azur

Etam Beach Club: bienvenue sur la Côte d’Azur

We’re celebrating summer in true Riviera style with the launch of our very first Beach Club at @hotelamournice

To kick things off, we set sail on a dreamy catamaran cruise — cocktails on sun-drenched decks, SPF 50 with @laboratoire_svr, all to the sound of our summer playlist.

Join in the fun and tune into our curated playlist on Spotify.

#Etam #BeachClub

Direction: Nice️. Sun, stripes, and some

Direction: Nice️.

Sun, stripes, and something new.

Get ready for our very first Beach Club on the Côte d'Azur — stay tuned.

#Etam #BeachClub

Etam Beach Club is on the horizon. Dive in

Etam Beach Club is on the horizon.

Dive into summer with our edit of triangle bikinis—made for sun, sea, and everything in between.

Tap to shop.

#Etam

One you’ll want to wear on repeat. Step i

One you’ll want to wear on repeat.

Step into summer with the Charliz bikini from the Rodeo collection—featuring a bold graphic Paisley print that brings an effortless standout style to your swimwear rotation.

#Etam

SPF on. Have you find your summer swimsuit

SPF on.

Have you find your summer swimsuit yet ?

From paisley prints to sexy cuts, we know how to make you glow at the beach.

REF. CHARLIZ Bikini

#Etam #Bikiniseason

Tentez de remporter le Summer Kit Etam x Day + !

Etam et @dayplus vous offrent vos indispensables de l’été :
- Le maillot de bain Etam de votre choix
- Votre routine solaire Day + : les gouttes UV drops SPF50 + le serum lèvres repulpant SPF 30.

Pour participer :

1. Suivre @etam
2. Suivre @dayplus
3. Taguez votre +1 en commentaire

Résultats annoncés le 16/06
Bonne chance !

*Valable uniquement en France Métropolitaine
Open to French residents only. T&Cs apply.

#Etam #DayPlus

Endless Summer. Turn heads in the sig

Endless Summer.

Turn heads in the signature two-piece bikini, adorned with the iconic Paisley print in dreamy bleu ciel.

Crafted with precision—where French savoir-faire meets floral, bohemian flair.

Tap to shop.

#Etam #ArizonaLove #ArizonaLoveXEtam

Endless combinations. Reversible bikini se

Endless combinations.

Reversible bikini sets in sun-washed hues and playful prints—leopard, Paisley and shells—offer double the style and infinite ways to mix and match.

Triangle tops are designed for versatility: tie them at the front, back, cross-body, or wear them classic over the shoulders or , add a touch of boho with delicate shell-embellished bikini tops.

Finish your look with GOTS-certified cotton pareos for breezy beachside ease. From prints to details, every piece is made for golden hours, salty skin, and summer freedom.

#Etam #ArizonaLove #ArizonaLoveXEtam

Bohemian charm. This exclusive collectio

Bohemian charm.

This exclusive collection reimagines Arizona Love’s iconic bandana in tropical florals and an array of soft summer hues.

An edit of reversible bikinis and one-pieces in sky blue, mandarin, pastel green, and pink—designed to layer, flip, mix, and match.

Online and in selected stores.

#Etam #ArizonaLove #ArizonaLoveXEtam

Golden hour. Already fallen for our limite

Golden hour.

Already fallen for our limited-edition swimsuits? Explore the full Arizona Love x Etam beachwear collection.

Think light layers, effortless cuts, and breezy pieces made to slip on after a swim—your summer wardrobe starts here.

From sheer tops to floaty dresses, each style is crafted from GOTS-certified organic cotton and finished with delicate embroidery – your summer wardrobe starts here.

Tap to shop.

#Etam #ArizonaLove #ArizonaLoveXEtam

Blending @arizona.l.o.v.e free-spirited essence wi

Blending @arizona.l.o.v.e free-spirited essence with Etam’s expert design approach, this playful summer edit is made for mixing, matching, and reinventing your look.

The signature print is reimagined: Paisley motifs meet shells, palm trees, and tropical florals—bathed in a luminous palette of soft pastels.

Designed for versatility, each piece invites endless combinations: bikini tops and bottoms pair effortlessly across the collection, while reversible styles give you two looks in one. One swimsuit, multiple ways to wear it—from beach to sunset and back again.

Online and in selected stores.

#Etam #ArizonaLove #ArizonaLoveXEtam

Arizona Love x Etam: La marque parisienne revisite

Arizona Love x Etam: La marque parisienne revisite son imprimé bandana signature pour l’été.

@arizona.l.o.v.e’s iconic bandana print is reimagined in radiant summer hues—blending playful touches of leopard, Paisley, palm trees, and the Etam motif. A print story inspired by the wild beauty of the western desert—a capsule playfully designed to be mixed, matched, or worn inside out.

#Etam #ArizonaLove #ArizonaLoveXEtam

Bohemian by style, French by design: Arizona Love

Bohemian by style, French by design: Arizona Love x Etam.

Our latest limited edition collaboration is now available in selected stores and on Etam.com

#Etam #ArizonaLove #ArizonaLoveXEtam

Introducing Arizona Love x Etam: for a sun-drenche

Introducing Arizona Love x Etam: for a sun-drenched summer.

We’re thrilled to unveil this exclusive capsule collection of limited-edition swimwear and beachwear.

Featuring signature reversible silhouettes and bold Paisley prints in soft, radiant hues, each piece is designed to take you from sandy shores to golden sunsets.

Founded in 2018, @arizona.l.o.v.e was born from a road trip through the Grand Canyon—cacti, palm trees, open deserts, and bohemian dreams.

For this capsule, Arizona Love’s free-spirited aesthetic meets Etam’s expert savoir-faire to craft the ultimate summer wardrobe. Be the first to shop with early access on Etam.com from 7PM CEST.

Available in selected stores from tomorrow.

#Etam #ArizonaLove #ArizonaLoveXEtam