Pure Edit

Pure Edit

Découvrir la suite

Lingerie

Découvrir

Lifestyle

Découvrir

Swimwear

Découvrir

Etam Sport

Découvrir

COMMUNIQUES

DE PRESSE

Pure Edit

Le printemps s’installe enfin. À l’occasion de la nouvelle saison, un air de romance souffle sur la nouvelle collection Etam : Pure Edit.

Toutes les actualités

#Etam

Inspirez-vous, inspirez-nous !

etam

French lingerie brand since 1916.

A play of contrasts for Spring — where delicate

A play of contrasts for Spring — where delicate floral embroidery meets structured corsetry in a palette of crisp whites.

Tap to shop PURE EDIT.

REF. PROMESSE Set

#ETAM #PUREDIT

An homage to Etam’s artistry and French corsetry

An homage to Etam’s artistry and French corsetry expertise, this nuisette brings poetic details to light with its opaque finish, delicate floral embroidery, and a subtle ring at the center front.
Discover the PURE EDIT Collection.

REF PROMESSE Nuisette

#ETAM #PUREDIT

The art of lingerie is reinvented—refined in the

The art of lingerie is reinvented—refined in the PURE EDIT collection.
Our savoir-faire corsetier reimagines craftsmanship through intricate embroidered florals, while a sheer play of transparency unveils the skin with delicate sensuality.

REF. CŒUR bra

#ETAM #PUREDIT

French savoir-faire, softened. Floral lace graces

French savoir-faire, softened.

Floral lace graces our iconic bustier in delicate ivory—perfect on its own or layered, always just right.
Tap to shop.

REF. AMOUR Set

Romance, refined. The PURE EDIT collection featur

Romance, refined.

The PURE EDIT collection features our iconic balconette, adorned with floral lace in crisp white.

Corded thread adds subtle texture—an ode to French savoir-faire.

REF. AMOUR Nuisette

#ETAM #PUREDIT

Coup de cœur. A collection born of lightness and

Coup de cœur.
A collection born of lightness and French savoir-faire, with airy tulle and delicate dentelle lace in sont whites and rosy pinks.
Explore balconette, plunging, and wasp bras
with coordinatina panties from the PURE EDIT Collection in-store and at etam.com.

REF CŒUR bra

#ETAM #PUREDIT

Crafting designs to flatter since 1916, the invisi

Crafting designs to flatter since 1916, the invisible collection lays the foundation for effortless, everyday elegance.

Available in-store and at etam.com.

Microfibre softness, second-skin sensation — PUR

Microfibre softness, second-skin sensation — PURE INFINI, comfort elevated.

Tap to shop.

REF. PURE INFINI

#Etam #PUREINFINI

Step into spring with a delicate collection of pow

Step into spring with a delicate collection of powdery hues, lace, silky fabrics, and florals.
Discover more in-store and online.

REF.AMOUR Nuisette
REF. AMOUR Caraco

#Etam #SpringEdit

Like a garden in full bloom, flowers are just in

Like a garden in full bloom, flowers are just in time for spring.

REF. PRATI Top

#Etam #PureEdit

In this new collection, every detail comes to life

In this new collection, every detail comes to life.

Des fleurs en relief sur une dentelle délicate, chaque détail prend vie.

REF. PROMESSE Bra

#Etam #PUREEDIT

PURE EDIT, a true celebration of lingerie craftsma

PURE EDIT, a true celebration of lingerie craftsmanship and curation. Elegant, sensual—that’s why we love it.

PURE EDIT dévoile ses nuances sur des dentelles exquises.

REF. PROMESSE Bra

#Etam #PUREEDIT

Welcoming Pure Edit – where refinement meets det

Welcoming Pure Edit – where refinement meets detail. The French craftsmanship delicately unveils a mesmerizing display of intricate lace and floral embroidery.

Pure Edit célèbre l’art du raffinement. Notre savoir-faire corsetier révèle avec délicatesse un jeu de dentelle minutieuse et de broderies florales.

REF. AMOUR Set

Credits :
Photographer : Louise Meylan
Model : Cynthia Reginalda

#Etam #PUREEDIT

With spring comes delicacy. Between a playsuit, br

With spring comes delicacy. Between a playsuit, bralette, or short boyleg—no need to choose your favorite one.

Le confort sous toutes ses coutures. Combishort, brassière ou short boyleg, une collection irrésisitble, en coton doux.

REF. COZY Pajamas

#Etam #SpringEdit

Cotton textures, subtle prints, cocooning layers—softness is never far from mind.
•
Le printemps est là, la douceur est de mise. Découvrez la collection COZY en magasin et sur etam.com.

REF. COZY Pajamas

#Etam #SpringEdit

Flowers for every wish, every occasion. Our corset

Flowers for every wish, every occasion. Our corsetry expertise highlights floral embroideries on delicate tulle to celebrate the essence of spring.
•
Des fleurs pour toutes les envies, toutes les occasions. Notre savoir-faire corsetier met en lumière des broderies florales sur un tulle délicat.

REF. FLOWERS Set

#Etam #SpringEdit

A reimagined version of comfort. Let us present PU

A reimagined version of comfort. Let us present PURE MESH, a bra with a no-feel sensation on the skin.

Une version repensée du confort. Notre savoir-faire corsetier vous présente PURE MESH, un soutien-gorge en tulle seconde peau.

REF. PURE MESH

#Etam #SpringEdit

Give yourself a well-deserved sweet treat. Embrace

Give yourself a well-deserved sweet treat. Embrace the softness of organic cotton — that’s what our signature brassiere is made for.

Le confort du coton repensé pour accompagner votre quotidien avec douceur. Découvrez la brassière AMANDE en magasin et sur etam.com.

REF. AMANDE Set

#Etam #SpringEdit

A sweet story of elegance. A whisper to intricatel

A sweet story of elegance. A whisper to intricately broderies – every aspect matters.

Des détails aux broderies minutieuses, une silhouette élégante. Tout est dans l’art du détail.

REF. FLOWERS Bra

#Etam #SpringEdit

Checkered embroidered lines and relief floral brod

Checkered embroidered lines and relief floral broderie—this is the complexity of JASMIN, meticulously crafted. A play of contrasts, an art designed to envelop you in softness.
•
Un subtil jeu de contrastes. Entre broderies à carreaux et fleurs, l’expertise corsetière se réinvente avec JASMIN. À retrouver en magasin et sur etam.com.

REF. JASMIN Set

#Etam #SpringEdit