Etam, a 110-year-old Maison, freer than ever. As the 2026 season begins, Etam opens a new
chapter in its history. A new brand platform, a new visual identity, a new campaign: the Maison
is evolving the way it expresses itself without turning its back on what has defined it since 1916.
Free to play with its codes and draw on its history without ever allowing it to become fixed in
time. For more than a century, Etam has been by women’s sides, embracing their bodies, their
desires and their lifestyles.
Today, that story continues with the same drive: to turn every era into new creative inspiration.