PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

PrivateSS23

Etam creates a collection of haute lingerie, combining exceptional materials and century-old craftmanship. Haut-lingerie creations with intense sensuality. From transparent nettings, precious silks and delicately embroidered lace from best lace-makers, curves are emphasized with delicacy, and the shapes, stunning.

Valentine’sDay2023

This February 14th is a celebration of Love with a capital L. Be it passionate, sensual, erotic or platonic, Love is an emotion with its own variations, rules and language. This Valentine’s Day, Etam turned on the flower power to celebrate this special day. Flower Love!

MenstrualpantiesCHANGINGPERIODS

Every year, over 45 billion tampons and menstrual pads are discarded in the world. Yet 1 in 3 women does not change her hygienic protection enough for economic reasons. It is for these motives that Etam launched its line of menstrual panties in September 2021. Reusable menstrual panties that have already improved the daily lives […]