PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

EtamBeachClub

After Miami and Barcelona, the Etam Beach Club makes a stop on the French Riviera, at the Hôtel Amour in Nice, to celebrate summer. Between sunbathing, boat days, and pool parties, it was a joyful getaway with the Etam team The perfect moment to unveil the Summer 2025 swim and beachwear collection.

ETAMlaFrenchLingerie

ETAM. A lingerie house rooted in elegance and freedom. Since 1916, Etam has brought corsetry expertise into women’s everyday lives — a French story driven by innovation and a passion for lingerie.

EtamSportClub

WELCOME TO THE CLUB New cuts, new color palette. Discover a sport collection with sleek, fitted silhouettes — tested in action on the court. Ready to train?