PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

Idole,thebestofme

Inspired by the brand’s archives, IDOLE is the very expression of Etam’s lingerie-making expertise. A new singular and timeless signature lace, designed as a true celebration of every woman, for all their lives and desires. Discover a brand-new collection in 11 colors on July 18th.

HelloMiami

Etam extends its century-old lingerie-making know-how across the Atlantic. On July 7th, the brand will open its first American store at Miami’s Dadeland Mall. Let’s celebrate the American Dream with Etam!

CruisePostShow2023

On Thursday, May 11, 2023, date of its second cruise fashion show, Etam unveiled its new swimwear collection. The rendezvous was on Saint-Tropez’s illustrious la Ponche Beach. 180 guests, friends of the brand, were delightfully surprised to be seated on the terrace of the emblematic Café Sénéquier, transformed for the occasion, on la Pesquière quay.