Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.
Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.
Etam presents PURE SOFT a collection blurring the line between lingerie and ready-to-wear. Designed to be worn anytime, day or night, underneath an outfit or on its own.
After Miami and Barcelona, the Etam Beach Club makes a stop on the French Riviera, at the Hôtel Amour in Nice, to celebrate summer. Between sunbathing, boat days, and pool parties, it was a joyful getaway with the Etam team The perfect moment to unveil the Summer 2025 swim and beachwear collection.
ETAM. A lingerie house rooted in elegance and freedom. Since 1916, Etam has brought corsetry expertise into women’s everyday lives — a French story driven by innovation and a passion for lingerie.