PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

HelloMiami

Etam extends its century-old lingerie-making know-how across the Atlantic. On July 7th, the brand will open its first American store at Miami’s Dadeland Mall. Let’s celebrate the American Dream with Etam!

CruisePostShow2023

On Thursday, May 11, 2023, date of its second cruise fashion show, Etam unveiled its new swimwear collection. The rendezvous was on Saint-Tropez’s illustrious la Ponche Beach. 180 guests, friends of the brand, were delightfully surprised to be seated on the terrace of the emblematic Café Sénéquier, transformed for the occasion, on la Pesquière quay.

PreCruiseShow2023

Etam sets sail for the French Riviera for its second Cruise Fashion Show… Saint Tropez. Its icons. Its festive beaches. Its famous parties. Its shaded quaint streets. Its café terraces. Waiter? …A fashion show, please!