PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

TheInvisibles

Just in time for the better weather, Etam unveils a collection of invisible lingerie and well thought out accessories to slip under a tight dress, a backless halter top or white pants. Exit the unsightly seams that show under clothes or visible straps on a pretty bustier.

EtamxSmoon

Good news for women who never thought taking a dip during their period was possible. Etam and Smoon combined their know-how to create a menstrual swimsuit that is trendy and practical, paving the way for a female revolution.

CosyWirelessInnovation

An optical illusion or a technical feat? Our lingerie experts have designed Cosy Wireless, a revolutionary bra that offers perfect support and shape without the constraints of traditional bra architecture.