In 2025, J’ETAM will open a new chapter with a reimagined live show. More than a fashion show, it is a one-of-a-kind event that challenges conventions and reinvents the encounter between lingerie, fashion, and culture.
Etam, a house founded in 1916, fuses corsetry heritage with creative audacity through Private. A high lingerie collection crafted alongside the finest french ateliers.
Following the success of last year’s edition on the shores of Lake Geneva, ETAM makes its comeback this summer for the 59th Montreux Jazz Festival.
