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COMMUNIQUES

DE PRESSE

ETAM Reinvented

Etam affirme son ambition retail et dévoile son nouveau concept de magasins, pensés comme de véritables lieux de vie.

Toutes les actualités

#Etam

Inspirez-vous, inspirez-nous !

etam

French lingerie brand.
Discover a daily gift on our Advent calendar ✨

Calling all dog-lovers. Adorn yourself in furry-f

Calling all dog-lovers.

Adorn yourself in furry-friend motifs with our Dog Lover capsule featuring pajamas, eye masks, socks, and sweaters crafted to wrap every pup-enthusiast in comfort.

Tap to shop.

REF: HUGY T-shirt
HAILEY Shirt

#Etam

Life is better with a dog. Yesterday mornin

Life is better with a dog.

Yesterday morning, to celebrate our bestselling Dog Lover capsule, we hosted an event for our four-legged friends complete with coffee, puppuccinos, and a preview of the collection.

Tap to shop.

REF: HUG T-shirt, HILDA Shirt

#Etam

Paw-trait perfect. For the dog-obsessed – disc

Paw-trait perfect.

For the dog-obsessed – discover the Dog Lover capsule, a selection of elevated loungewear and cozy essentials inspired by your favorite furry friends.

Tap to shop.

REF: HUG Shirt

#Etam

Made for lazy days — discover our gift boutique,

Made for lazy days — discover our gift boutique, from faux-fur favourites to silky pajama sets and festive intarsia-print leggings.

Make this Christmas the cosiest yet – tap to shop.

Online and in-store.

REF: MILENA Set
MOLLY Set

#Etam

Wrap yourself in comfort. From mix-and-match pyja

Wrap yourself in comfort.

From mix-and-match pyjamas to ultra-cosy three-piece sets and coordinating accessories, your holiday wardrobe is here.

Discover stocking fillers and more, along with the prints of the season — classic stripes, festive plaids, and playful animal motifs.

Tap to shop.

REF: MINORA Set
MALO Set

#ETAM

Ideal for the festive season, the MILENA & MOLY pa

Ideal for the festive season, the MILENA & MOLY pajama sets offer the cosiest cocooning feel.

A faux-fur printed sweater meets graphic leggings – pair with coordinating boots to complete the look.

Tap to shop.

REF: MILENA Set
MOLLY Set

#Etam

A new surprise every day.✨ From now until Decem

A new surprise every day.✨

From now until December 24th, discover a daily gift — from €500 gift cards to cosy little treats and festive favourites from our Christmas gift shop.

Head to Etam.com — link in bio.

T&Cs apply. Offer valid for residents of France, Spain and Poland.

#Etam

A touch of magic behind every door. Every day unt

A touch of magic behind every door.

Every day until December 24th, we’re giving away a gift — from €500 gift cards to cosy stocking fillers and Christmas sets from our gift shop.

Eachday, a surprise awaits. ✨

Visit etam.com daily and enter your email for a chance to win big.

T&Cs apply. Offer available to residents of France only.

#Etam

Soft, fluffy, and made to warm winter mornings. M

Soft, fluffy, and made to warm winter mornings.

Meet the MELINE slippers — the perfect little gift.

Tap to shop.

REF: MELINE Slipper

#Etam

Cocooned in comfort. Setting the tone for the mos

Cocooned in comfort.

Setting the tone for the most festive time of the year, wrapped in the cosiest pieces from our winter collection, we explored the city in true Danish style — by bike.

Discover the cosiest edit — faux-fur coverings, cashmere cagoules and scarves — now in-store and online.
Tap to shop.

Etam

After hours à Copenhagen. Proving that pajama se

After hours à Copenhagen.

Proving that pajama sets and silky satin nuisettes can step out as the perfect night-out ensemble.

Tap to shop.

#Etam

Coucou Copenhagen. Soaking in the festive spiri

Coucou Copenhagen.

Soaking in the festive spirit during our mini-break in Denmark, we kicked off the celebrations with a full itinerary including ice-skating and a cosy pajama soirée at @hotelbellagrande.

Explore the edit— classic checks, and all things comfy—now in-store and online.

Tap to shop.

#Etam

New spaces to feel beautiful in. Step inside our

New spaces to feel beautiful in.

Step inside our new stores and rediscover the Etam experience.

✨ 84 rue d’Antibes, Cannes
✨ Parly 2, Le Chesnay-Rocquencourt
✨ Centre Commercial Rennes Alma
✨ 25 rue de la Loge, Montpellier

#Etam

Holiday time at Haussmann! Red bows, trees and gi

Holiday time at Haussmann!

Red bows, trees and gift boxes, our flagship has transformed into a festive haven, making it easier than ever to find every gift on your list.

Explore our signature pieces and cosy essentials - perfect for stocking fillers, thoughtful treats, and everything in between.

#Etam

Comfort is the dress code this season. Fleece hea

Comfort is the dress code this season.

Fleece hearts, effortless basics, and the softest poncho to wrap up in.

Tap to shop the winter must-haves.

REF: MALIA Set
EFFORTLESS Set
MALIA Sweatshirt
MUND Poncho

#Etam

From slopes to slow moments by the fireplace. Lay

From slopes to slow moments by the fireplace.

Layers of warmth, softness, and comfort — for every winter mood.

Tap to shop.

REF: MAYSA Sweatshirt
LIVIA Legging
LALMA Jacket
COLYN Short

#Etam

Festive season essentials: red checks, soft fleece

Festive season essentials: red checks, soft fleece, and a fridge full of holiday cheer.

Let’s just say we know how to prepare for the holidays.

Tap to shop.

REF: MELINE Sweatshirt
PALMYRE Pants

#Etam

We’ve missed you, Cannes 💋 Etam is back at 8

We’ve missed you, Cannes 💋

Etam is back at 84 rue d’Antibes from today — the same address, a whole new allure.

#Etam

Last night at GROUVIE ✨ Comfy looks, our favour

Last night at GROUVIE ✨

Comfy looks, our favourite pyjamas, and a girls-night energy we want on repeat.

#Etam

The perfect gift, already wrapped. 🎁 Discover

The perfect gift, already wrapped. 🎁

Discover our PJ gift box — soft, festive, and ready to slip under the tree.

Tap to shop.

REF: MISKITA Set
MALO Set
MISKA Set