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CP – Saint Valentin

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CP – Saint Valentin

Red in Monochrome. A sensual flirt between embroidered bustiers and balconettes of incandescent tulle, a tone-on-tone that suggests without revealing

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etam

French lingerie brand since 1916.

Our very first book club has launched, and we had

Our very first book club has launched, and we had an amazing time. Romance, poetry, letters... Explore @camille_emmanuelle favorite picks and share yours with us in the comments!

Notre premier book club a ouvert ses portes. Romances, poésies, correspondances, découvrez les coups-de-cœur @camille_emmanuelle et partagez-nous les vôtres en commentaires.

#Etam #LoveEdit

Love is calling. Une célébration de l’amour e

Love is calling.
Une célébration de l’amour et de notre french savoir-faire : Love EDIT à découvrir dès maintenant.

REF. CONQUETE
REF. ENIVRANTE
REF VOLEUSE Set
REF FRAGRANCE
REF POLLIN Pajamas
REF MASCARADE Body & Set

Director : Arthur Degorce
Models : Alexandra Micu - Britt Rosa Oosten - Cynthia Reginalda
Stylist : Joanna Bossu
Artistic Direction : Numbered agency

#Etam #LoveEdit

Intricate lace with floral patterns, sensual play

Intricate lace with floral patterns, sensual play of transparency: discover Mascarade, one of the signature bodysuits from this new edit.

Une dentelle précise aux motifs travaillés, un jeu de transparence sensuel : rencontrez l’un des bodys signature de ce nouvel Edit.

REF. MASCARADE Body

#Etam #LoveEdit

Love EDIT, a tone-on-tone red that suggests rathe

Love EDIT, a tone-on-tone red that suggests rather than reveals.
Lace bustiers and dotted tulle play in a monochromatic palette.

Un ton sur ton incandescent qui suggère sans dévoiler.
Dans ce nouvel edit, bustiers en dentelle et tulle plumetis flirtent en rouge monochrome.

REF. Conquête Set
JESSA Tights

Photographer : @louisemeylan
Model : @britt.oosten

#Etam #LoveEdit

Leopard print makes its way into your lingerie war

Leopard print makes its way into your lingerie wardrobe. The trend that shows no signs of stopping.

La tendance que l’on attendait, l’imprimé léopard s’invite aussi dans votre vestiaire lingerie.

REF. BLISS 25

#Etam #FrenchLingerie

Layering made effortless, ultimate softness: eleva

Layering made effortless, ultimate softness: elevate your daily comfort.

Jeux de superpositions, douceur maximale : faire de chaque jour un moment spécial.

REF. SLEEPY Caraco

#Etam #Loungewear

A timeless balconette design, reimagined with vibr

A timeless balconette design, reimagined with vibrant floral embroidery on delicate tulle. Offering natural support and an elegant shape, it’s a refined essential

La forme corbeille, intemporelle et raffinée, s’habille de broderies florales éclatantes sur un tulle délicat.

REF. GOURMANDISE Bra

#Etam #FlowerEdit

Experience the embrace of pointelle cotton—comfo

Experience the embrace of pointelle cotton—comfort reimagined, softness to share.

Le confort inégalé du coton pointelle, une douceur à partager.

REF. POLLIN Body

#Etam #Loungewear

Bold colors and intricate embroidery: Gourmandise

Bold colors and intricate embroidery: Gourmandise is in the spotlight, and we're obsessed.

Des broderies vibrantes aux couleurs acidulées : notre nouvelle collection à découvrir.

REF. GOURMANDISE Set

#Etam #FlowerEdit

Soft morning light, intricate embroidery—lingeri

Soft morning light, intricate embroidery—lingerie that catches the first glow of the day, revealing its beauty in every detail.

La lingerie sublime, et donne confiance en soi.

REF. GOURMANDISE Set
REF. POESIE Set

#Etam #FlowerEdit

Delicate floral lace, like a garden in full bloom.

Delicate floral lace, like a garden in full bloom. A design that captures the essence of grace and femininity—because every detail matters.

Une dentelle fleurie aussi élégante que raffinée. Laissez-vous envelopper par ce motif poétique, pensé pour sublimer chaque instant.

REF. SOMPTUEUSE Set

#Etam #floweredit

Delicate lace, vibrant pink, and a touch of poetry

Delicate lace, vibrant pink, and a touch of poetry. The POÉSIE set is a celebration of femininity and confidence, blending French allure with modern elegance.

Une dentelle précieuse, un rose éclatant et un souffle de poésie. L’ensemble POÉSIE incarne l’audace et la douceur, un hommage à la féminité dans ce qu’elle a de plus vibrant.

REF. POESIE Bra

#Etam #floweredit

It shapes the silhouette and carries the confidenc

It shapes the silhouette and carries the confidence, it’s way more than just lingerie.

Bien plus que de la lingerie. La dentelle esquisse des fleurs en trompe l’œil et souligne les courbes.

REF. SOMPTUEUSE Set

#Etam #FlowerEdit

A delicate illusion of flowers. Lace that feels li

A delicate illusion of flowers. Lace that feels like a whisper.   Un trompe-l’œil de fleurs, saisissant de finesse. Une dentelle élégante, une seconde peau.   REF. SOMPTUEUSE Bra

#Etam #floweredit

Laid-back essentials, effortless and refined. Sof

Laid-back essentials, effortless and refined. Soft fabrics, clean cuts, neutral tones—designed to move with you, inside and out. Layer, mix, make it yours.

Des essentiels chill à mixer et superposer. Coupes minimalistes, matières douces, teintes neutres—à porter chez soi... ou ailleurs.

REF. LAYNA Set

#Etam #Loungewear

Absolute comfort, effortless elegance. A collectio

Absolute comfort, effortless elegance. A collection made to wrap you in softness, wherever the day takes you—just in time for a cozy weekend ahead.

Confort absolu et allure contemporaine. Une collection pensée pour accompagner chaque instant en douceur.

REF. LENNA Body
REF. LOWEN Pant
REF. LYVIA Vest

#Etam #loungewear

From grenadine pink to pistachio green, a burst o

From grenadine pink to pistachio green, a burst of color to brighten every moment. No rules, no limits—just your favorite pieces, worn your way.

Rose grenadine ou vert pistache : une explosion de couleurs.

REF. GOURMANDISE Bra

#Etam #FlowerEdit

A floral illusion. Lace lets flowers bloom, just l

A floral illusion. Lace lets flowers bloom, just like embroidery would—light, delicate, effortless.

Somptueuse, un trompe-l’œil délicat où les fleurs se dessinent avec finesse et légèreté.

REF. SOMPTUEUSE Set

#Etam #FlowerEdit

We’re talking blue. Sapphire, deep, midnight.

We’re talking blue. Sapphire, deep, midnight. On delicate lace, on airy tulle, where every detail whispers elegance.

Saphir, intense, marine. Une lingerie bleue, brodée de fleurs aux accents acidulés.

REF. GOURMANDISE Set

#Etam #FlowerEdit

A meticulously crafted construction, showcasing th

A meticulously crafted construction, showcasing the complexity of design and over 100 years of corsetry expertise.

La construction d’un soutien-gorge nécessite une précision absolue. Chaque couture, chaque détail est pensé pour offrir un maintien parfait et sublimer la silhouette.

REF. GOURMANDISE Set

#Etam #FlowerEdit