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VALENTIN’S DAY

This Valentine’s Day, Etam celebrates a bold, confident vision of sensuality. Modern, seductive corsetry meets unapologetic femininity in passionate red and deep black. Basques and bustiers, garter belts and delicate lacing reveal refined lace and embroidered guipure

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etam

French lingerie brand✨

Love notes. From the LOVE IS COOL edit: a curate

Love notes.

From the LOVE IS COOL edit: a curated selection of sleepwear, featuring nightdresses, shorts, cami tops, and cotton underwear.

Crafted in pointelle cotton, the collection is accented with poppy red and cream tones, finished with playful heart prints and ribbon detailing.

Tap to shop the LOVE Gift Shop.

REFS: VANITY GOURMANDE SET

#Etam #LoveEdit

Exquisite moments, defined. The WILD NIGHT Set

Exquisite moments, defined.

The WILD NIGHT Set an ode to our corsetry expertise, with a bustier sculpted in sheer tulle with black floral dentelle lace embroidery. Center-front metal fastenings accentuate an elegant silhouette — pair with the matching briefs to complete the look.

REF: WILD NIGHT SET

#Etam #LoveEdit

LOVE IS SOFT  Reimagined with romance, P

LOVE IS SOFT  Reimagined with romance, PURE SOFT returns with delicate lace embellishments. Ultra-stretch and second-skin in feel, each piece is designed to move effortlessly from day to night.   A collection of everyday essentials, bras, shorts, and panties, lingerie that feels like wearing nothing at all.

REF : PURE SOFT LACE BRALETTE

#Etam #LoveEdit

LOVE IS SEDUCTIVE Paying homage to our cors

LOVE IS SEDUCTIVE

Paying homage to our corsetry savoir-faire, the INFINI bodysuit is sculpted in black floral dentelle lace and polka-dot tulle. Gentle boning details and delicate eyelash lace trims contour the body with precision, enhancing the silhouette with effortless elegance.

Wear it alone or layered beneath a sheer shirt for an elevated evening look.

Tap to shop.

REF: INFINI BODYSUIT

#Etam #LoveEdit

Coup de cœur Adore yourself with hearts this Val

Coup de cœur

Adore yourself with hearts this Valentine’s Day with DESIR from the LOVE IS CHIC capsule: a collection of sleepwear, balconette bras, briefs, and bodysuits, in a color palette of pastel blush pink, red, and black — each piece is embellished with heart embroidery for a playfully feminine touch.  REFS: DESIR SET  #Etam #LoveEdit

LOVE IS COOL. Crushing on the coveted MINUIT nigh

LOVE IS COOL.

Crushing on the coveted MINUIT nightdress: crafted in sheer tulle in blush pink or passionate red, this piece is adorned with heart motifs, ribbons, and ruffles.
Tap to find the perfect Valentine’s gifts in our LOVE gift shop.
 REF: MINUIT  #Etam #LoveEdit

LOVE EDIT. Dive into romance with the LOVE IS S

LOVE EDIT.

Dive into romance with the LOVE IS SEXY capsule — a collection of must-have sexy pieces showcasing our signature craftsmanship and paying homage to our corsetry savoir-faire.

Sensual designs, bold colors, and a lineup of bustiers, corsets, bodysuits, and garter belts, each crafted from refined materials: delicate lace, floral guipure, mesh, and meticulously worked details such as lace-up accents, piercing-inspired jewelry, and daring cutouts.

Tap to shop.

Photographer: @louisemeylan
Director: @quentin.jpeg
Models: @abileeboivin @mashaderevianko @regii_cynthia

REF: INFINI SET

#Etam #LoveEdit

Blurring the line between nights in and evenings o

Blurring the line between nights in and evenings out:

MILKY Slip Dress
Bias-cut for a fluid, flowing silhouette, it’s adorned with delicate lace trims and ’90s-inspired straps. Perfect for soft evenings at home, or styled with tights for stepping out.

Tap to shop.

REF: MILKY

#Etam

Pyjama perfection. Powder-pink pinstripes meet ef

Pyjama perfection.

Powder-pink pinstripes meet effortless elegance in the MOCCA Pyjama Set, designed to make every moment at home feel a little more indulgent.

For instant allure, pair it with the blush-coloured EXCEPTION Bra, a balconette style crafted from sheer tulle and finished with delicate lace details –

Tap to shop.

REF: EXCEPTION BRA
MOCCA SET

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Enveloped in the ENVOLEE Set. Be good to yoursel

Enveloped in the ENVOLEE Set.

Be good to yourself this winter and indulge in little luxuries: a balconette bra and coordinating hipster briefs – both crafted from tulle and with a satin-finish featuring matching embroidery and a subtle scalloped edge.

Tap to shop.

REF: ENVOLEE SET

#Etam

This month, choose calm — silky-sating itextures

This month, choose calm — silky-sating itextures, gentle movements, and self-care moments.

Swipe and save the PINK GLOW MOCKTAIL recipe by @jnprspirits — it’s the ultimate feel-good potion to start the year right.

Tap to shop.

REF: DRINKE SET
ENVOLEE BRA

#Etam

Beat the Blue Monday blues. The coveted pin-stri

Beat the Blue Monday blues.

The coveted pin-striped satin MELOSIE pyjama set arrives in warm hues of Petunia or Vert.

Designed with fluid-fitting trousers and a smooth satin finish, it pairs effortlessly with the matching shirt — perfect for relaxed moments at home or styled for elevated evenings out.

Tap to shop.

REF: MELOSIE PANT
#Etam

Slip into something special at home with the DANCI

Slip into something special at home with the DANCING nuisette.

Silky-to-the-touch, its fluid silhouette offers a soft satin finish, fine straps and a subtle side slit for effortless allure.

Tap to shop.

REF: DANCING

#Etam

CHERRY EXCEPTION @emlinhr. A new year calls for s

CHERRY EXCEPTION @emlinhr. A new year calls for special pieces.

The ITS CHERRY set is crafted from delicate sheer tulle, embroidered with cherries.

Designed with double straps and underwire, it offers natural shape and full support — pair with coordinating briefs and statement tights to complete the look.

Tap to shop.

REF: ITS CHERRY SET
LIHAM TOP

#Etam

Be good to you. Rhis winter with pyjamas and ling

Be good to you.

Rhis winter with pyjamas and lingerie to suit your mood.

Pair the pinstripe MOCCA Pyjama Set with the rose-coloured EXCEPTION Bra to make moments at home, that little bit more special.

Tap to shop.

REF: MOCCA SHIRT
EXCEPTION BRA

#Etam

Our mantra? Feel good, look good. Reset softly

Our mantra? Feel good, look good.

Reset softly this month with light mornings, soothing tones, and a wardrobe made for comfort.

Tap to shop.

REF: DRINKE SET

#Etam

A mocktail in hand, a quiet moment to yourself.

A mocktail in hand, a quiet moment to yourself.

Indulge in refined stay-at-home essentials from the FEEL GOOD ONLY Collection — whether wrapped in a chic pyjamas, silk slips or lingerie adorned with with glossy cherries, the season’s signature print.

Discover our mocktail recipe over on stories.

REF: ENVOLEE Set

#Etam

New season, quiet indulgence. Indulge in the MEL

New season, quiet indulgence.

Indulge in the MELOSIE Set, crafted from pinstriped satin — soft to the touch, finished with a classic collar and breast pocket.

Pair it with the COCKTAIL Bra, crafted from blush-coloured tulle, delicately embroidered with miniature cocktail glasses and finished with a soft frilled edge.

Part of the LET’S GLOW Collection, designed for elevated winter moments at home.
Tap to shop.

REF: MELOSIE SET
COCKTAIL BRA

#Etam

Pink, fruity, glow-infused mocktails inspire a col

Pink, fruity, glow-infused mocktails inspire a collection of elevated essentials, where colorful prints and soft pyjamas set the tone for a luminous start to the year.

Discover our newest arrivals, a collection in soft hues, with delicate, colourful lingerie designed to layer beneath satin pyjamas — a perfect moment, just for you.

REF:
DRINKE SET
ENVOLEE BRA

#Etam

Let’s glow. @emlinhr wears the ENVOLEE Set.

Let’s glow.

@emlinhr wears the ENVOLEE Set.

Head to our shops and discover a new collection of satin pyjamas and sensual lace lingerie, all in ultra-feminine shades to start the year beautifully.

Tap to shop.

#Etam