Wecare Innovations – Origine & Dope Dye

Create the lingerie of tomorrow. This is the mission Etam has set itself as part of the WeCare program for more
sustainable fashion. Reduce our water consumption, and promote the recycling of textiles. These issues are at the heart of our commitment. And why our creative studio has developed, in close collaboration with research and development, two new innovations that herald a real turning point in the world of lingerie.