On Thursday, May 11, 2023, date of its second cruise fashion show, Etam unveiled its new swimwear collection. The rendezvous was on Saint-Tropez’s illustrious la Ponche Beach. 180 guests, friends of the brand, were delightfully surprised to be seated on the terrace of the emblematic Café Sénéquier, transformed for the occasion, on la Pesquière quay.