On 29 September, during Paris Fashion Week, Etam opened the doors to House of
Icons at the Bus Palladium. Designed as a deliberately more intimate alternative to
its traditional fashion show, the event gathered friends of the Maison and brought its
new territory to life for one night. Music, dance, images and archives came together
around a single idea: creating a dialogue between 110 years of history and the
women and energies shaping Etam today.