PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

EtamxSmoon

Good news for women who never thought taking a dip during their period was possible. Etam and Smoon combined their know-how to create a menstrual swimsuit that is trendy and practical, paving the way for a female revolution.

CosyWirelessInnovation

An optical illusion or a technical feat? Our lingerie experts have designed Cosy Wireless, a revolutionary bra that offers perfect support and shape without the constraints of traditional bra architecture.

MyLuckyNumber

There are the undecided who change their minds regularly. The loyal, who have one in every color!  And the smart ones who adapt according to their style. For every woman, Etam simplifies their daily lives by classifying its bras by number. Each one effects the neckline differently!