PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

POSTLIVESHOW2025

For its 18th edition, Etam opened a bold new chapter with a reimagined live show. More than a fashion show, it was a one-of-a-kind experience that broke conventions and redefined The conversation between lingerie, fashion, and culture.

EtamLiveShow2025

In 2025, J’ETAM will open a new chapter with a reimagined live show. More than a fashion show, it is a one-of-a-kind event that challenges conventions and reinvents the encounter between lingerie, fashion, and culture.

Private

Etam, a house founded in 1916, fuses corsetry heritage with creative audacity through Private. A high lingerie collection crafted alongside the finest french ateliers.