Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.
Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.
In 2025, J’ETAM will open a new chapter with a reimagined live show. More than a fashion show, it is a one-of-a-kind event that challenges conventions and reinvents the encounter between lingerie, fashion, and culture.
Etam, a house founded in 1916, fuses corsetry heritage with creative audacity through Private. A high lingerie collection crafted alongside the finest french ateliers.
Etam opens a bold new chapter with a powerful campaign fronted by international icon Irina Shayk, under the creative direction of Olivier Leone. “J’ETAM ” is a love-fueled manifesto that sets the stage for Etam’s iconic Live Show on September 30th.