PRESS RELEASES

News

Collaborations, store openings, special projects, events…here are all Etam news and its
engagement.

J’ETAM

Etam opens a bold new chapter with a powerful campaign fronted by international icon Irina Shayk, under the creative direction of Olivier Leone. “J’ETAM ” is a love-fueled manifesto that sets the stage for Etam’s iconic Live Show on September 30th.

Montreux

Following the success of last year’s edition on the shores of Lake Geneva, ETAM makes its comeback this summer for the 59th Montreux Jazz Festival.

PureSoft

Etam presents PURE SOFT a collection blurring the line between lingerie and ready-to-wear. Designed to be worn anytime, day or night, underneath an outfit or on its own.