Etam, a house founded in 1916, fuses corsetry heritage with creative audacity through Private. A high lingerie collection crafted alongside the finest french ateliers.
Following the success of last year’s edition on the shores of Lake Geneva, ETAM makes its comeback this summer for the 59th Montreux Jazz Festival.
Etam presents PURE SOFT a collection blurring the line between lingerie and ready-to-wear. Designed to be worn anytime, day or night, underneath an outfit or on its own.
