Journée internationale des droits des femmes

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Macarena

This summer, Etam collaborates with Macarena Achaga, the charismatic Mexican actress and content creator, to design an exclusive swimwear and beachwear collection

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#Etam

Get inspired!

etam

French lingerie brand since 1916.

Sometimes, lingerie is made to be invisible. Clea

Designed to envelop you in comfort all day long, d

To my wise body, I commanded the freedom to roam.”
For International Women’s Day, Etam and @m___a___d___a___m___e presents a piece inspired by emancipation.
Revisiting the tale of Sleeping Beauty, the artist envisions a woman who awakens not by a prince’s kiss, but through her own self-awareness.

A poetic metamorphosis where thorns turn into blossoms, symbolizing a reclaimed freedom.

“À mon corps sage, je lui intimais la liberté de s’ébattre.”
Pour la Journée Internationale des Droits des Femmes, @m___a___d___a___m___e signe une œuvre inspirée par l’émancipation et la puissance du corps féminin.
En revisitant le conte de La Belle au bois dormant, elle imagine une femme qui ne se réveille pas sous le baiser d’un prince, mais par sa propre prise de conscience.
Une métamorphose poétique où les ronces se transforment en fleurs, symbole d’une liberté conquise.
Rendez-vous dès aujourd’hui dans notre boutique d’Haussmann pour découvrir cette œuvre.

#Etam #March8 #WomensDay #InternationalWomensDay

Interplays of nuances, light structures, and refin

JASMIN offers a glimpse of spring with its intrica

If all you need is softness right now, we kindly

For International Women's Day, Etam invites @m___a

Spring is in the air. A delicate composition of f

Our French craftsmanship lets its art bloom. A re

A breath of freedom, a bold statement, a committed

Introducing VOLEUSE : foamy-look tulle and soft

Reinventing comfort in all its forms. Lingerie whe

A delicate hint of sensuality. SUSPENSE captures t

In the scene of intimacy, light slowly unfolds to

Architectural lace, intricate floral embroidery, a

Our new edit finally unveils its true colors throu

Comfortable, versatile, essential. Our 24H Bra n

The complexity of lace captures every facet of you

A round-neck bralette, reimagined. Subtle lace cut

Yes, this is our obsession. Black lace, pure sophi

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