Pure Edit

Pure Edit

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Pure Edit

Spring is finally here. To celebrate the new season, a romantic breeze is blowing through Etam’s new collection: Pure Edit.

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etam

French lingerie brand since 1916.

PURE EDIT, a true celebration of lingerie craftsma

PURE EDIT, a true celebration of lingerie craftsmanship and curation. Elegant, sensual—that’s why we love it.

PURE EDIT dévoile ses nuances sur des dentelles exquises.

REF. PROMESSE Bra

#Etam #PUREEDIT

Welcoming Pure Edit – where refinement meets det

Welcoming Pure Edit – where refinement meets detail. The French craftsmanship delicately unveils a mesmerizing display of intricate lace and floral embroidery.

Pure Edit célèbre l’art du raffinement. Notre savoir-faire corsetier révèle avec délicatesse un jeu de dentelle minutieuse et de broderies florales.

REF. AMOUR Set

Credits :
Photographer : Louise Meylan
Model : Cynthia Reginalda

#Etam #PUREEDIT

With spring comes delicacy. Between a playsuit, br

With spring comes delicacy. Between a playsuit, bralette, or short boyleg—no need to choose your favorite one.

Le confort sous toutes ses coutures. Combishort, brassière ou short boyleg, une collection irrésisitble, en coton doux.

REF. COZY Pajamas

#Etam #SpringEdit

Cotton textures, subtle prints, cocooning layers—softness is never far from mind.
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Le printemps est là, la douceur est de mise. Découvrez la collection COZY en magasin et sur etam.com.

REF. COZY Pajamas

#Etam #SpringEdit

Flowers for every wish, every occasion. Our corset

Flowers for every wish, every occasion. Our corsetry expertise highlights floral embroideries on delicate tulle to celebrate the essence of spring.
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Des fleurs pour toutes les envies, toutes les occasions. Notre savoir-faire corsetier met en lumière des broderies florales sur un tulle délicat.

REF. FLOWERS Set

#Etam #SpringEdit

A reimagined version of comfort. Let us present PU

A reimagined version of comfort. Let us present PURE MESH, a bra with a no-feel sensation on the skin.

Une version repensée du confort. Notre savoir-faire corsetier vous présente PURE MESH, un soutien-gorge en tulle seconde peau.

REF. PURE MESH

#Etam #SpringEdit

Give yourself a well-deserved sweet treat. Embrace

Give yourself a well-deserved sweet treat. Embrace the softness of organic cotton — that’s what our signature brassiere is made for.

Le confort du coton repensé pour accompagner votre quotidien avec douceur. Découvrez la brassière AMANDE en magasin et sur etam.com.

REF. AMANDE Set

#Etam #SpringEdit

A sweet story of elegance. A whisper to intricatel

A sweet story of elegance. A whisper to intricately broderies – every aspect matters.

Des détails aux broderies minutieuses, une silhouette élégante. Tout est dans l’art du détail.

REF. FLOWERS Bra

#Etam #SpringEdit

Checkered embroidered lines and relief floral brod

Checkered embroidered lines and relief floral broderie—this is the complexity of JASMIN, meticulously crafted. A play of contrasts, an art designed to envelop you in softness.
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Un subtil jeu de contrastes. Entre broderies à carreaux et fleurs, l’expertise corsetière se réinvente avec JASMIN. À retrouver en magasin et sur etam.com.

REF. JASMIN Set

#Etam #SpringEdit

In the heart of spring, the delicate silhouette of

In the heart of spring, the delicate silhouette of our COZY pieces is revealed. A journey into the lingerie of comfort. Whether it’s a short or a brassiere, choosing your mood of the moment has never been easier.
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Les silhouettes de notre nouvelle collection se dévoilent. Les pièces COZY, en coton doux et à imprimé fleuri, réinventent la lingerie confort. À adopter au quotidien.

REF. COZY Pajamas

#Etam #SpringEdit

The Etam Beach Club has launched its first edition

The Etam Beach Club has launched its first edition in Miami, and @Macabeso joined us with her designed swimwear collection. Between sunbathing, reading under the parasol, and swimming, the summer spirit is never too far away.

La toute première édition de l’Etam Beach Club est officiellement lancée ! Direction Miami pour célébrer la collection exclusive de @macabeso

An array of light nuances sets the tone for a seas

An array of light nuances sets the tone for a season filled with lightness. Floral embroidery reveals an ever more marked elegance. Ready for a refresh?

Entre nuances pastel et matières fluides, les nuits de printemps n’ont jamais été aussi douces.

REF. ROWAN Pajama

#Etam #SpringEdit

The spring lingerie formula. As a new season begin

The spring lingerie formula. As a new season begins, we embrace FLOWERS with a freshly vivid color palette. Every detail of this exquisite floral embroidery is a nod to our craftsmanship since 1916.

Notre nouvel balconnet se révèle à la lumière rosée du printemps. Entre nuances éclatantes et broderies florales travaillées, FLOWERS incarne toute la délicatesse d’une lingerie.

REF. FLOWERS Set

#Etam #SpringEdit

Here is the floral delivery you’ve been waiting

Here is the floral delivery you’ve been waiting for. A graceful bra, designed with blooming 3D flowers and an intricately crafted graphic tulle.

Fleurs en 3D et tulle graphique traduisent l’exigence de notre savoir-faire corsetier.

REF. JASMIN Set

#Etam #SpringEdit

Pastel colors set the tone for spring mornings fil

Pastel colors set the tone for spring mornings filled with softness.

Chemise légère, pantalon imprimé, une sélection de pyjamas pour créer son ensemble favori.

REF. RHETT Pajamas

#Etam #SpringEdit

Inspired by the archives, IDOLE is the very embodi

Inspired by the archives, IDOLE is the very embodiment of Etam’s corsetry expertise.
It suits all women, throughout their everyday lives, needs, and any special occasion.

Inspirée des archives de la Maison, IDOLE est l’expression même de notre savoir-faire corsetier. Pour les femmes, pour toutes leurs vies et toutes leurs envies.

REF. IDOLE Bra

#Etam #SpringEdit

Plays of transparency and delicate embroidered det

Plays of transparency and delicate embroidered details—a collection inspired by a unique dialogue between vintage reminiscences and modern cuts.

Coupes modernes et broderies raffinées aux inspirations vintages se mêlent dans une collection conçue pour des nuits emplies de douceur.

REF. ROWAN Pajamas

#Etam #SpringEdit

Proud to introduce our first Latin American collab

Proud to introduce our first Latin American collaboration, designed by @macabeso, available exclusively in the US and Mexico.
Discover the new swimwear collection.
#ETAMxMacaBeso

L’été est là avec la collection de @macabeso — disponible en exclusivité aux États-Unis et au Mexique.
Découvrez la nouvelle collection Bain.

A daily love letter to comfort. Made of second-ski

A daily love letter to comfort. Made of second-skin tulle, this bra slips discreetly under clothes to enhance your silhouette.

Un tulle seconde peau pour une silhouette sublimée. La collection INVISIBLE réinvente l’art de la lingerie.

REF. PURE MESH

#Etam #SpringEdit

Spring Edit unveils a new season in full bloom. Tu

Spring Edit unveils a new season in full bloom.
Tulle, embroidery, and delicate lace—craftsmanship comes to life.
Spring Edit célèbre l’éveil d’une nouvelle saison.
Dentelles, tulles, broderies, le savoir-faire s’exprime.

REF. DANSEUSE Set

#Etam #SpringEdit