Pure Edit

Pure Edit

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Pure Edit

Spring is finally here. To celebrate the new season, a romantic breeze is blowing through Etam’s new collection: Pure Edit.

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etam

French lingerie brand since 1916.

PURE EDIT, a true celebration of lingerie craftsma

PURE EDIT, a true celebration of lingerie craftsmanship and curation. Elegant, sensual—that’s why we love it.

PURE EDIT dévoile ses nuances sur des dentelles exquises.

REF. PROMESSE Bra

#Etam #PUREEDIT

Welcoming Pure Edit – where refinement meets det

Welcoming Pure Edit – where refinement meets detail. The French craftsmanship delicately unveils a mesmerizing display of intricate lace and floral embroidery.

Pure Edit célèbre l’art du raffinement. Notre savoir-faire corsetier révèle avec délicatesse un jeu de dentelle minutieuse et de broderies florales.

REF. AMOUR Set

Credits :
Photographer : Louise Meylan
Model : Cynthia Reginalda

#Etam #PUREEDIT

With spring comes delicacy. Between a playsuit, br

With spring comes delicacy. Between a playsuit, bralette, or short boyleg—no need to choose your favorite one.

Le confort sous toutes ses coutures. Combishort, brassière ou short boyleg, une collection irrésisitble, en coton doux.

REF. COZY Pajamas

#Etam #SpringEdit

Cotton textures, subtle prints, cocooning layers—softness is never far from mind.
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Le printemps est là, la douceur est de mise. Découvrez la collection COZY en magasin et sur etam.com.

REF. COZY Pajamas

#Etam #SpringEdit

Flowers for every wish, every occasion. Our corset

Flowers for every wish, every occasion. Our corsetry expertise highlights floral embroideries on delicate tulle to celebrate the essence of spring.
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Des fleurs pour toutes les envies, toutes les occasions. Notre savoir-faire corsetier met en lumière des broderies florales sur un tulle délicat.

REF. FLOWERS Set

#Etam #SpringEdit

A reimagined version of comfort. Let us present PU

A reimagined version of comfort. Let us present PURE MESH, a bra with a no-feel sensation on the skin.

Une version repensée du confort. Notre savoir-faire corsetier vous présente PURE MESH, un soutien-gorge en tulle seconde peau.

REF. PURE MESH

#Etam #SpringEdit